Company name / present headquarters
Fissler GmbH / Idar-Oberstein, Germany

1845 in Idar-Oberstein as a family enterprise

Sales 2010
Euro 180 million

International activity (Foreign share of sales)
Own subsidiaries and distribution partners in over 70 countries globally (> 65%)

780 employees worldwide

Cookware (pots, pans, pressure cookers, roasters, woks, cast iron range), knives, cutlery and kitchen accessories

Brand names / lines
solea®, intensa®, original pro collection®, fiamma®, viseo, black edition, family line,vitavit®, arcana®

Market / brand
Fissler is one of the world’s leading brands for upscale cookware.

Claim & positioning
Fissler. Perfect every time.
Fissler stands for pleasure and passion in cooking. Because Fissler provides experts and amateurs with the right cooking tools, practical accessories, and competent support in their cooking efforts.

For more than 165 years, the Fissler name has stood for top "Made in Germany" products in quality, function and design. Production sites are in Idar-Oberstein and Hoppstädten-Weiersbach, Germany.

KitchenInnovation prize 2011
Award for vitavit® edition as KitchenInnovation of the Year® 2011 as well as special award "Favourite brand" in gold

Stiftung Warentest, Pans 1/2011
Best aluminum pan in test: protect emax premium (final grade 2,0);
coated aluminum pan alux comfort (2,1)

KitchenInnovation prize 2010
Award for the finecut as the KitchenInnovation of the Year® 2010

KitchenInnovation prize 2009
Award for vitavit® premium and the perfection knife line as KitchenInnovation of the Year® 2009

red dot design award 2009
Award for the vitavit® premium and vitavit® comfort pressure cookers and the perfection and passion knife lines

Selected Fissler inventions/highlights (over 200 patents in the last 50 years)
1892  Goulash cannon
1953  First pressure cooker with a patented multi-level valve (Fissler vitavit)
1983  original pro collection® cookware line
2006  New pans in "The Ultimate Frying System"
2007  Development of the "Cookware Worlds" guidance system
2008  solea® cookware line
2009  New vitavit® pressure cooker generation
2009  New knife lines passion, perfection and profession
2010 Completion of the new vitavit® pressure cooker generation
2010 New arcana® cast iron line

Markus H. Kepka (Speaker), 
Heribert Bollinger

Harald-Fissler-Str. 1, 
55743 Idar-Oberstein, Germany


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