FRESHLY PREPARED

New Fissler website makes cooking more

Fissler, one of the world's leading manufacturers of high-quality cookware, has been represented by a new Internet website since February. At www.fissler.com and www.fissler.de, cooking enthusiasts and people who are eager for information will find everything they need to know about the Fissler product world - about pots, pans and kitchen accessories, as well as about the new knife lines and the new generation of pressure cookers. "We have made our website more emotional and more modern," explains Stefan Loges, the company's Marketing Director. "Fissler stands for the delights of cooking. We want our website to convey this feeling and to inspire a younger target group as well. The information ranges from details about our products and recipe tips to a simple dealer location feature." Especially ingenious is the fact that many of the models are shown in a three-dimensional animation and can thus be seen from various angles – making them as lifelike as in the shop.

To make cooking even more enjoyable, Fissler provides plenty of background information, in addition to facts about various products. In the "Cooking and Enjoyment" magazine, the user will find many a helpful tip and trick - including step-by-step directions for preparing a perfect steak, a guide to pressure cooker cooking times, and a checklist for selecting the right pan. Finally, a large selection of delicious recipes makes you want to try them out in your own kitchen. A guide to replacement parts and dealer locations, as well as information about care and use of the Fissler products, round out the presentation.

The new Internet site is part of a new, modern Fissler brand presence and serves as a basis for a uniform, international image on the World Wide Web. Specialists at the 21TORR Internet agency in Reutlingen, Germany, are responsible for the overall development and design. 


About Fissler

Fissler GmbH has stood for high-quality cookware for decades. The company has been granted more than 200 patents and utility models in the past 50 years alone. The German family enterprise was founded in 1845 in Idar-Oberstein by Carl Philipp Fissler. Today the brand stands for cooking with pleasure and passion and is one of the world’s leading brands for high-quality cookware. The family enterprise employs a workforce of over 700. Fissler premium products are "Made in Germany" and distributed in more than 70 countries.




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